Mar 13
10 min read
The Yellow Brick Road of Internet Hysteria
A history of ARGs and their often disappointing results. As with many mysteries, it’s the race for the prize that truly counts…
Communities have a habit of obsessing over breadcrumb trails. It’s an impulse within us that goes back far further than the internet. However, with the advent of social media, this hysteria has been easier to track. You can always count on teams of basement…
